Orvyn
#011
Product & Tech SaaS / Consumer App
30 Days. Start to Launch.
Digital Experience UX Strategy Motion & Interactions User Journey Design
Marcus Lee - CPO, Orvyn
Users finally stayed.
Orvyn had the users. Keeping them engaged was the problem.
Launched May 2025
The Situation / 002
The product had traction and users were signing up. But session times were low and drop-off was high - users weren't finding the value fast enough to stick around.
The Approach / 004
Not more features. An experience worth staying for.
Phase 01
Experience Audit
We mapped every user journey and identified exactly where engagement dropped and why users were leaving early.
Phase 02
UX Strategy
We rebuilt the core user flows around progressive value delivery — users finding the right moment at the right time.
Phase 03
Motion & Interactions
Purposeful motion and micro- interactions added throughout. Every animation earning its place by guiding attention.
Phase 04
Launch & Measure
Session time tracked from day one post-launch. +95% in 30 days — users were finally staying for the right reasons.
Key Outcomes / 006
Session time increase
User drop-off reduction
Feature adoption lift
Client Thoughts / 007
“We knew our product was good - users just weren't staying long enough to discover why. Taxila fixed that in 30 days. Session times nearly doubled and feature adoption followed immediately after."
Marcus Lee
CPO, Orvyn
Menu
Menu
Close