Pavora
#012
Consumer & Lifestyle D2C / E-Commerce
60 Days. Start to Launch.
Digital Experience Retention Strategy UX Redesign Interaction Design
Elena Vasquez - CEO, Pavora
They came back. Revenue followed.
Pavora had first-time visitors. Getting them back was the challenge.
Launched June 2025
The Situation / 002
First visits were strong but return rates were low. Pavora was winning attention once but losing the relationship after. Every visitor who didn't return was revenue that would never compound.
The Approach / 004
Not just a better experience. One worth coming back to.
Phase 01
Retention Audit
We analysed return visitor data and identified exactly what was breaking the relationship after the first visit.
Phase 02
Experience Strategy
We rebuilt every key touchpoint around one goal — giving visitors a reason to come back before they even left.
Phase 03
Interaction Design
Purposeful interactions, personalised moments, and a visual system that felt familiar and fresh on every return visit.
Phase 04
Launch & Measure
Return visitor rate tracked weekly post-launch. +180% in 60 days — Pavora's audience was finally coming back.
Key Outcomes / 006
Return visitor rate
Repeat purchase increase
Bounce rate reduction
Client Thoughts / 007
“Our product brought people in once - but we couldn't get them back. Taxila redesigned the experience around retention and the numbers moved faster than we expected. Return visits and revenue both."
Elena Vasquez
CEO, Pavora
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