Driftmark
#010
E-Commerce Retail & Consumer
60 Days. Start to Launch.
Growth & SEO Lead Generation Funnel Optimisation Analytics & Tracking
Sofia Andersen - Driftmark
Qualified leads. Finally.
Driftmark had the traffic. Qualified leads just weren't coming through.
Launched April 2025
The Situation / 002
Traffic wasn't the problem. Driftmark had visitors - but the wrong ones. Every campaign was bringing in volume without intent, burning budget on leads that never converted.
The Approach / 004
Not more traffic. The right traffic, converting.
Phase 01
Traffic Audit
We analysed every traffic source and identified exactly which channels were bringing visitors — and which were bringing buyers.
Phase 02
Funnel Rebuild
We restructured the entire acquisition funnel around qualified intent. Every touchpoint filtered for the right buyer.
Phase 03
Content & SEO
We created content that attracted high-intent visitors and built SEO around keywords that signalled purchase readiness.
Phase 04
Launch & Optimise
Post-launch we tracked lead quality weekly. +180% qualified leads in 60 days. Volume and quality, both.
Key Outcomes / 006
Qualified leads increase
Cost per lead reduction
Lead quality score lift
Client Thoughts / 007
“We'd been measuring success in traffic for years and wondering why revenue wasn't following. Taxila reframed everything around qualified leads - and the difference was immediate and obvious."
Sofia Andersen
Head of Marketing, Driftmark
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