Harven
#008
Professional Services B2B Consulting
45 Days. Start to Launch.
Brand Identity Visual System Messaging Strategy Brand Guidelines
Claire Sutton - Founder & CEO, Harven
Inquiries doubled. The brand did the work.
Harven had the expertise. Just not a brand that commanded attention
Launched February 2025
The Situation / 002
The expertise was deep and the client results were strong. But the brand wasn't reflecting either. Harven was being overlooked by the exact clients they were built to serve.
The Approach / 004
Approach Heading: Not just a new logo. A brand that opens doors.
Phase 01
Positioning Discovery
We identified exactly what made Harven genuinely different and built the entire brand system around that single distinction.
Phase 02
Identity Design
Logo, typography, colour - every element designed to signal authority and expertise at first glance.
Phase 03
Visual System
Full brand guidelines and a complete asset library. Everything Harven needed to show up consistently and confidently across every channel.
Phase 04
Brand Launch
We delivered and fully supported the rollout from day one. Inbound inquiries doubled within 45 days. The brand was already working.
Key Outcomes / 006
Inbound inquiries growth
Brand recall improvement
Brief to results
Client Thoughts / 007
“We'd been undervalued in our market for years. Not because our work wasn't good - because our brand wasn't saying so. Taxila changed that in 45 days. The pipeline hasn't looked back."
Claire Sutton
Founder & CEO, Harven
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