Boldcraft
#003
Creative Services Design & Branding
30 Days. Start to Launch.
Brand Identity Visual System Brand Guidelines Messaging Strategy
Rachel - Director, Boldcraft
Our work deserved this brand.
Boldcraft had the craft. Just not a brand that showed it.
Launched August 2024
The Situation / 002
The work was strong. The portfolio spoke for itself. But the brand around it was generic - and generic doesn't get remembered or referred.
The Approach / 004
Not a rebrand. A brand worth remembering.
Phase 01
Brand Discovery
We ran deep stakeholder sessions to uncover what Boldcraft actually stood for — not what they thought they stood for.
Phase 02
Identity Design
Logo, typography, colour system, and tone of voice - all built to last. Every element built around one single idea: unmistakable craft.
Phase 03
Visual System
We created a full design system - from business cards to social templates. Consistency that scales without losing character.
Phase 04
Brand Launch
We delivered brand guidelines, asset library, and launch support. Boldcraft went live with everything they needed to own it.
Key Outcomes / 006
Engagement increase
Inbound inquiries
Brand recognition lift
Client Thoughts / 007
“We'd been operating with a brand thatdidn't match our work for years. Taxilafixed that in 30 days. The response fromclients has been immediate and obvious."
Rachel Stone
Creative Director, Boldcraft
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